Jenks Unveils "The 10 District": A Resident-Led Push to Revitalize Downtown

Jenks Embraces New Identity: "The 10 District" Initiative Takes Hold

Downtown Jenks is set to receive a significant revitalization thanks to a dedicated resident-led effort to rebrand the area as "The 10 District." This initiative, spearheaded by marketing and branding specialists Bryan Wilks and Shae Roach, aims to attract new businesses and enhance the competitiveness of the downtown core.

The Vision Behind "The 10 District"

For the past year and a half, Wilks and Roach have been working pro bono to develop a new identity for downtown Jenks. The name "The 10 District" pays homage to the city's history of excellence and specifically encompasses the ten blocks of Main Street situated between First Oklahoma Bank and the railroad tracks.

Wilks expressed enthusiasm for the project, stating, "All of what you need to have an amazing district is here. We just needed to inspire it a little bit, push it along." The team is optimistic that this rebranding will serve as a catalyst for economic growth, with potential interest already expressed by several well-known retail establishments.

Key Takeaways

• A resident-led initiative aims to rebrand downtown Jenks as "The 10 District.

• The project is spearheaded by marketing professionals Bryan Wilks and Shae Roach.

• The goal is to attract new businesses and boost the downtown economy.

• The name "The 10 District" refers to the ten blocks of Main Street.

• City leaders have expressed strong support for the rebranding effort.

Community Support and Future Plans

The rebranding effort has garnered significant support from local business owners and city officials. Corey Crandall, owner of George's Pub, located in the heart of the designated district, shared his long-held desire for such a revitalization, saying, "I’ve been wanting something like that for probably 13 years. It’s neat to see it’s finally starting to come into fruition."

The City of Jenks has welcomed the initiative, particularly appreciating that it has been a cost-free endeavor. Wilks noted the positive reception, contrasting it with potential apprehension cities might have towards citizen-led projects. Residents can soon expect to see new signage and a mural reflecting the "The 10 District" branding along Main Street, further solidifying the area's new identity and its aspirations for increased vibrancy and commercial success.

Sources

• Jenks Resident Spearheads Effort To Brand Downtown Area, News on 6.